Hi, I’m Soren. I build websites and software, then run the operations around them.
Websites, web apps, WordPress plugins and custom software: designed, built, managed to launch, and documented so your team can run them after the handover. Everything on this page is hand-built, including the lights.
Type, spacing, color, and the decisions underneath them, made once for every page after.
Marketing sites, landing pages, event campaigns and small-business rebrands. Type first, real hierarchy, and enough room to breathe, so the page still works when somebody else adds to it six months later.
Recent work
A seven-city event tour page, conference launch pages, and a calm new look for a medspa. The marketing team ships the next campaign page itself off the same system.
A grotesque on a 1.333 scale, a 46 character measure, a 13 pixel baseline. Roomy, and it still holds up on a phone.
I build it by hand, and I build it to be handed over.
WordPress, Elementor, React, PHP and plain JavaScript, wired into HubSpot, Salesforce, ticketing and payments. Editors get guardrails and a guide, not a phone number.
Recent work
Designed and built the site and registration for a 2,000-seat conference at around $2,500 a seat; a full conference team ran the event itself. Tiered pricing and sold-out states switched over on their own.
Related case study: Eventide, an event platformHow does a vague request become a launch date?
I take projects from an undefined ask through scope, timeline, vendors, launch and reporting, across marketing, events, customer success and leadership. Asana, spreadsheets, and a lot of clear emails.
Recent work
Ran the operational track for three recurring event programs, standardized how a team runs its projects, and built the KPI reporting senior leadership reads in its own meetings.
Things break at 4:52 on a Friday. I plan for that.
I write down who owns what and how releases and escalations go, manage the vendors and agencies, audit the costs, and check data across systems that don’t talk to each other.
Recent work
Set up web operations from scratch, including who owns what, how releases go out, and who gets called when they don’t. An audit of platform usage took six figures of recurring cost off the books.
Write the rule down, or answer the same question a thousand times.
Running a platform like a product means deciding what people can and cannot do, writing it down in plain language, shipping changes with release notes, and giving support the answers before the questions arrive.
Recent work
A self-service microsite platform now running nearly a thousand coach sites, plus the thirty-page guide and nineteen-page support playbook behind it. Tickets that had to be escalated outside customer support fell by about 83%.
Related case study: Content Insights, a content dashboardIf the team does it twice, I build the tool.
Small, and built for one job each. Some ship as WordPress plugins, some as small web apps, and none of them need me around to keep working.
Recent work
Checks that catch problems in spreadsheets, site code and exports before anyone else does. Instruction sets that carry brand and code standards from one project to the next. Templates and rules that keep a fleet of coach sites consistent without anyone policing them.
Related case study: Strata Site Audit, a WordPress pluginI don’t hand it over and disappear.
Four ways to start, depending on what you already have. Contract or full time, the shape of the work is the same.
Whichever one, you’re never locked in. If I stay on, it’s because the work is worth it, not because nobody else can touch it.
Say hello.
Have a site, an app or a tool that needs looking after, or one that doesn’t exist yet? Tell me what you have and what you need. I read every note myself and write back to each one, and if it sounds like a fit the next step is a short call, not a pitch.
Or write to me directly.
sorenfrd@gmail.com© 2026 Soren Ford. Salt Lake City, Utah. · Privacy