Plenty of marketing teams still build their weekly content report by hand. Content Insights pulls the numbers every night and answers two questions for each channel: what’s working, and what should we make next?
It reads the blog (WordPress, Google Analytics and Search Console), YouTube, and social (LinkedIn, Facebook and Instagram). Every number arrives on its own, so the meeting starts with decisions instead of copying figures into a spreadsheet.
Fair comparisons
Posts are ranked on views per month live, so a three-year-old post doesn’t win just for being old, and every “typical” is a stated median. Search Console queries roll up into topics sorted by missed clicks, each with a plain action: write, update, or leave it alone.
A list that learns
The blog keeps a running list of three things to write next. The team marks one done, or dismisses it with a reason, and a new idea takes its place. When a new post matches an open idea, the next sync closes it. Claude writes the ideas when there’s an API key; without one, rules do it.
One codebase, many clients
Each client is a profile, not a fork: name, mark, accent, topics and house style. A deployment with a missing or unknown client stops the build, so one client’s settings can never run on another’s site. Every tab downloads as a PDF report or a spreadsheet.
Every number on this page belongs to Fieldline, the fictional company the app ships with for demos.